Engle koncept

Engle koncept

Min kollega Murat kom til mig før sommerferien med en idé, han har fået. Han underviser i programmering, og det kan – i de store klasser han har- være svært at nå rundt og have pulsen på alle 35 (eller flere) studerende. Og er man Read More

Character Trademarks

Character Trademarks

  A book filled with pictures and examples of mainly american characters. And a little bit of text on character design. Arguments for why a character survives: ‘characters have the ability to evoke emotional resposes, to stick in your memories in a way that no Read More

Meet mr. product

Meet mr. product

A book by: Warren Dotz and Masud Husain I am currently researching on why a brand (and/or a product? – can it be both – my collegue is asking me that question, so I am thinking about that distinction) should have a character designed for Read More

How should a character behave?

How should a character behave?

I just read a funny (but I guess not a very scientific) article (The Inner Doughboy – Ruth Shalit) about the code of conduct many famous brand mascots (or spokes-characters) have. There are strickt rules to how for example some of the classic american mascots Read More

Being japanese in Paris

Being japanese in Paris

When I ask myself what is typical french or parisian seen from a visual point of view – my background in art history  supplies me with images and different genres of architectural styles that pops up in my head. For me classic parisian style is Read More

Anthropomorphism

Anthropomorphism

Lucas Zanotto Having a face project Anthropomorphism: the propensity to attribute human characteristics to objects. Seeing the human in non-human forms. Anthropomorphism is a concept important at the very core of my project. Because why should we care about adding a character to our brand Read More

Drawing monster

Drawing monster

A monster drawing or   Drawing a monster… Daily monster

Apis tyren

Apis tyren

Apis er en egyptisk gud og et helligt dyr, hvor –  ifølge Den store danske –   guden Ptahs sjæl kunne tage ophold. Apis blev repræsenteret af en levende tyr, der var udvalgt ud fra flere kendetegn i pelsen. Præsterne mentes ud fra tyrens gang i Read More

Character design & branding – why and how to design brandmascots

Character design & branding – why and how to design brandmascots

Character design – hvad er det? En karakter er overordnet set en figur – i en fortælling – en bog, en film, en animation. Men en karakter kan også være en figur i fortællingen om en brand. Og et af de klassiske eksempler er Michelin Read More