Strategisk glemsel
Der er mange spor i mit hoved for tiden, og de vækker mig om natten. I min læsning om branding mødte jeg begrebet: strategisk glemsel. Det tror jeg, at jeg vil implementere mod urolig nattesøvn…
Der er mange spor i mit hoved for tiden, og de vækker mig om natten. I min læsning om branding mødte jeg begrebet: strategisk glemsel. Det tror jeg, at jeg vil implementere mod urolig nattesøvn…
Efter i mere end tolv år at være monogam og kun have en blog – moderskibet Supertankr – så har jeg nu splittet mit liv op, så jeg spiller på to heste. Fremover kommer mine tanker og inspiration omkring mit research projekt til at foregå her: Character design & branding Kig gerne forbi.
A book filled with pictures and examples of mainly american characters. And a little bit of text on character design. Arguments for why a character survives: ‘characters have the ability to evoke emotional resposes, to stick in your memories in a way that no abstract logo can’ p.7 I am asking myself if that Read More
Via Swissmiss
I just read a funny (but I guess not a very scientific) article (The Inner Doughboy – Ruth Shalit) about the code of conduct many famous brand mascots (or spokes-characters) have. There are strickt rules to how for example some of the classic american mascots like Ronald McDonald, Green Giant, Mr Peanut and Doughboy (representing Read More
I find myself somewhere between these two.
When I ask myself what is typical french or parisian seen from a visual point of view – my background in art history supplies me with images and different genres of architectural styles that pops up in my head. For me classic parisian style is a collage of stuff like: Sofisticated elegance might be words Read More
Lucas Zanotto Having a face project Anthropomorphism: the propensity to attribute human characteristics to objects. Seeing the human in non-human forms. Anthropomorphism is a concept important at the very core of my project. Because why should we care about adding a character to our brand if it din’t have an impact on us and on Read More
A monster drawing or Drawing a monster… Daily monster
Apis er en egyptisk gud og et helligt dyr, hvor – ifølge Den store danske – guden Ptahs sjæl kunne tage ophold. Apis blev repræsenteret af en levende tyr, der var udvalgt ud fra flere kendetegn i pelsen. Præsterne mentes ud fra tyrens gang i templet at kunne forudsige fremtiden. Novo Nordisk har haft apis-tyren Read More