Lucas Zanotto Having a face project

Anthropomorphism: the propensity to attribute human characteristics to objects. Seeing the human in non-human forms.

Anthropomorphism is a concept important at the very core of my project. Because why should we care about adding a character to our brand if it din’t have an impact on us and on our relation to the brand and the visual identity.

So why are we using brand mascots and characters: ’The primary benefit of spokes character advertising is thought to be the emotional connection that the character builds between the brand and the consumer’

Its all about emotions.

Human attributes that embody objects and animals:  intelligence, belief, desire, intension, goals, plans, psychological states, powers and will

Lucas Zanotto for example puts two disposable plates (where he paints black circles on) on objects that he encounters in nature – and suddenly the object is alive and relates to us.