A book filled with pictures and examples of mainly american characters. And a little bit of text on character design.

Arguments for why a character survives:

‘characters have the ability to evoke emotional resposes, to stick in your memories in a way that no abstract logo can’ p.7

I am asking myself if that counts for all characters (propably not) and what distinguish a good character?

‘They instill confidence in products and evoke in the mind of the consumer those all-important thoughts of trust, integrity and honesty. Faith in corporations may be shaky, but our belief in these symbols persists’

But how do they do that? Just by being a character?

On anthropomorphism:

‘Objects given human qualities … are referred to as anthropomorphic forms. Their human-like qualities make them more accessible, or appealing to the viewer’