Engle koncept

Min kollega Murat kom til mig før sommerferien med en idé, han har fået. Han underviser i programmering, og det kan – i de store klasser han har- være svært at nå rundt og have pulsen på alle 35 (eller flere) studerende. Og er man først hægtet af kan det være svært at hægte sig Read More

Character Trademarks

  A book filled with pictures and examples of mainly american characters. And a little bit of text on character design. Arguments for why a character survives: ‘characters have the ability to evoke emotional resposes, to stick in your memories in a way that no abstract logo can’ p.7 I am asking myself if that Read More

Meet mr. product

A book by: Warren Dotz and Masud Husain I am currently researching on why a brand (and/or a product? – can it be both – my collegue is asking me that question, so I am thinking about that distinction) should have a character designed for them. When is it relevant? What considerations comes before going Read More

Anthropomorphism

Lucas Zanotto Having a face project Anthropomorphism: the propensity to attribute human characteristics to objects. Seeing the human in non-human forms. Anthropomorphism is a concept important at the very core of my project. Because why should we care about adding a character to our brand if it din’t have an impact on us and on Read More

Apis tyren

Apis er en egyptisk gud og et helligt dyr, hvor –  ifølge Den store danske –   guden Ptahs sjæl kunne tage ophold. Apis blev repræsenteret af en levende tyr, der var udvalgt ud fra flere kendetegn i pelsen. Præsterne mentes ud fra tyrens gang i templet at kunne forudsige fremtiden. Novo Nordisk har haft apis-tyren Read More